Issue 14: Project Office Update

Issue 14 PO UPDATEThe last few months for the WorldDMB Project Office have been very busy with numerous events attended, meetings held and new staff coming on board. This period has seen the Eureka 147 standard go from strength-to-strength with positive news coming out of the Asian Pacific market where Australia is currently planning extension of its DAB+ networks, Indonesia announcing DAB+ as its broadcasting standard of choice and Hong Kong preparing for the launch of its own DAB+ multiplexes later this year.

The positive news coming out of the Asian Pacific market, combined with the recent launch of DAB+ in Germany has caused the Project Office to pause and take a step back to review how WorldDMB is better able to support and provide the tools to ensure a smooth transition for those yet to adopt this advanced market ready radio technology.

Looking back at previous country roll-outs we are able to see a pattern emerge of key factors that contribute to a successful digital radio launch, which is the theme of this issue of Eureka. These steps include ensuring cross industry collaboration, coordination and market preparation via strategic marketing and PR activities. Germany has followed all these key steps and we now watch with anticipation the completion of a successful country-wide digital radio roll-out and the enhanced benefits that German listeners will enjoy.

Bernie O’Neill
Project Director

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This entry was posted on September 6, 2011 by in WorldDAB Project Office.

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