Eureka! Online

Issue 14: Eureka 147 – The mass market ready broadcasting standard of choice

Issue 14 fpToday we see hundreds of Eureka 147 compatible receivers available on the international market. With over half a billion consumers tuning into the many diverse radio programmes transmitted every day, it is evident that digital radio has become an integral part of daily life for millions of people worldwide. With the DAB, DAB+ technologies firmly established in numerous countries and under trial in many more, it is not surprising that these standards are increasingly viewed as the only reliable mass market ready terrestrial digital radio specification of choice by a growing number of countries – the most recent being Germany, who launched its first national DAB+ multiplex in August this year.

In an increasingly digitalised world the Eureka 147 technologies meet all stakeholder requirements. Digitally media-aware consumers have access to enhanced new interactive functionalities which are already available on other media entertainment consoles. Broadcasters benefit by being able to engage more directly with their audiences and reap the rewards of a richer consumer content offering while the enhanced monetisation opportunities bring new benefits which go along with this.

These benefits along with many more have already been acknowledged by the likes of Norway, the UK and Australia and recently Germany; making it clear that the argument for adopting the standard has grown as we are increasingly seeing the international radio market agree on the digital radio standard of the future for the modern digital age.

WorldDMB Project Office

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Eureka! Online is the WorldDAB newsletter, published regulary and distributed to over 4000 global key players from the radio broadcasting industry. Its readership also includes governments, country regulators, policy makers and the automotive industry.

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