Progress has been extensive throughout 2011 but it is clear when thinking forward to 2012 and onwards that there is a lot still to be achieved.
Going forward we will continue to place heavy emphasis on the areas of facilitating market roll-out, marketing and promotion of the DAB family of standards and meeting the diverse needs of our many different stakeholder groups. In addition, prominence will be given to the Project Offices’ core activities of providing coherent and tangible benefits to our members which are based on the principles of informing, connecting and supporting them as and when needed through consistent communications, and facilitating information sharing through Am greater range of networking opportunities.
Having reviewed how our members will benefit from increased support has led to a number of projects in the pipeline that will come to fruition during 2012. Firstly we saw there was very much a need to provide our members and stakeholders with solid evidence of the business cases for the adoption by commercial broadcasters. In light of this the WorldDMB Project Office has commissioned a major piece of research on the business case scenarios for digital radio. The work will be completed in the first quarter of 2012 and will be used as the basis for a series of tailored workshops.
The Project Office has also seen a need to redefine its communications. This is work in progress and the first quarter of 2012 will see a new-look website with improved navigation, user friendly format and a fresher look providing users with a more enjoyable and productive on-line experience. In addition the Project Office will be providing more streamlined communications and PR to and on behalf of members.
With regards to the events and networking opportunities that enable members to connect with key international stakeholders, these will be extended and the programme offering will be increased. In addition WorldDMB will continue to attend key industry shows to highlight the many benefits that digital radio can bring.