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Eureka! Online

Issue 16: Digital radio – on the money

Issue 16 fpA study on how digital radio can make and save big money

There are an increasing number of voices in the international radio industry calling for guidance on good practice, advice on implementation of digital radio and examples of financially viable business models. In light of this, WorldDMB commissioned research to address all of these factors.

This research will be launched at Radiodays Europe (15 -16 March 2012, Barcelona). The complex decision making process for migration to digital radio will be addressed during the presentation of the Business Case Scenarios Report which will examine countries with both new and developed digital radio eco-systems. These case studies will demonstrate the financial gains and reduced running costs offered by DAB/DAB+ and DMB. It will look also at issues around regulation and competition.

The commissioned report sets a precedent for the radio industry; nowhere else is the argument for migration to a digital platform made so clearly. What WorldDMB see as one of the greatest benefits of the research is the possibility for commercial broadcasters to easily adopt, adapt and implement elements of the Business Case Scenarios Report to meet their own specific requirements.

WorldDMB Project Office 

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