Eureka! Online

Issue 17: Breaking barriers – The next steps for digital radio

Issue 17 fpThe uptake of the DAB standards (DAB, DAB+ and DMB) has seen exponential growth across Europe and much of Asia Pacific with market data and activity from these two regions demonstrating a positive outlook from both established and new markets.

Such strong market dominance of these standards has led to WorldDMB and its members progressing away from previous discussions of what the technology could offer both broadcasters and consumers. Instead the focus today is more about applying best practice to assist countries who are preparing to adopt the standard so that they are able to do so smoothly and cost effectively.

Issues that in the past have been seen as barriers to the roll out of digital radio have on the whole been overcome, such as concerns about the high cost of receivers, how to make the financial case for broadcasters to switch to digital radio and how to encourage the automotive sector to accept the DAB standards as the acknowledged technology of choice. This progression has been achieved via the implementation and establishment of the technology in over forty countries, with new markets benefiting by observing how established markets have addressed their own unique sets of circumstances to bring digital radio to the masses.

WorldDMB Project Office

Back

About Eureka! Online

Eureka! Online is the WorldDAB newsletter, published regulary and distributed to over 4000 global key players from the radio broadcasting industry. Its readership also includes governments, country regulators, policy makers and the automotive industry.

To contribute to Eureka!, email news@worlddab.org.

Visit www.worlddab.org

Follow WorldDAB on Twitter