WorldDMB attended the Telematics Update event ‘Content and Apps’ for the car industry where digital radio was represented on the panel by Laurence Harrison, DRUK, John Du, General Motors, Derek Williams, Toyota, Ono Hitoshi, Vodafone and Mikael Gustavsson, Volvo.
During the event the DAB standards received a positive response with a number of presentations given that covered issues such as Renaul R Link (http://www.renault.com/ en/innovation/plaisir-et-confort/pages/r-link. aspx) and Chrysler UConnect ( find out more at http://www.driveuconnect.com). The topics covered in the presentations addressed how to provide drivers with more information in vehicle and also privacy legislation allowing for more information to be sent to drivers via embedded or mobile devices. However, WorldDMB and it’s members were interested in the fact that many of the representatives of the automotive industry who spoke on the subject of content and apps were uncertain of the many different features offered by the technology and also how to implement these.
Questions posed during the event included what types of new functionality were now available, what to do with these and how to make money from them. For the automotive industry, very much like broadcasters, the potential for new opportunities via content and apps has been realised even though the automotive sector were initially hesitant to invest in Apps due to a perceived lack of interest by consumers.
TPEG -the killer App for DAB in car
INRIX announced that their TPEG via DAB information service has been released in the UK for Toyota and that it will be made available in the Landcruiser and Prius models. This is great news for proponents of TPEG via the DAB family of standards as Toyota has seen the potential of using the DAB channel for traffic and travel information. OEM’s are coming to understand that the DAB family is part of the answer to the ‘connected car’. INRIX have been working on TPEG for some time and are therefore first to bring solutions to the market.
Other TPEG services are being planned, most notably in Germany. However at this time due to many systems being in development offering competitive advantages in the commercial world, OEMs and broadcasters are remaining tight lipped about where, when and which services will go on air.
WorldDMB automotive digital radio workshops
WorldDMB and the Digitalradio-Radioder Zukunft organised a workshop during AMICOM. The German Automotive Workshop (Leipzig, Germany, 4 June 2012) was well attended with over 95 delegates representing the automotive after sales market and OEMs. The response to the event in the press was very favourable with some of the major automotive publications in Germany picking up stories from the event. As an opening introduction to the after market there couldn’t have been a better start with the major message of the day being that there are now aftermarket products for all consumers, all car models, with all technical specifications, and in all price brackets. For more information on this event and for copies of the presentations given at this event please contact firstname.lastname@example.org.
WorldDMB Project Office