With the recent celebration of the three year anniversary of digital radio in Australia, the international radio community can appreciate the significant steps made by the Australian digital radio market in such a short space of time.
Digital radio sales continue to climb in Australia. Sales of nearly 75,000 in the second quarter of 2012 have been recorded for the GfK Marketscope report released by Commercial Radio Australia. This brings the total number of digital radios sold since the 2009 launch to 908,311 and now one in ten Australian households have a digital radio. household penetration is forecast by PWC to reach 16% by December 2013 and 18% by june 2014. The digital radio technology, switched on in 2009, is tracking ahead of forecast.
DAB+ digital radio now also has near to 1.3 million people listening in each week in the five state capitals of Sydney, Melbourne, Adelaide, Perth and Brisbane and extensive work is underway on the planning for digital radio rollout to regional Australia. Proposed timelines are being developed for discussions with the Federal Government later in 2012.
Broadcasters join force to mark three years of DAB+ on air
More than 50 different commercial radio stations plus the ABC and SBS worked together to coordinate simultaneous broadcasts in Sydney, Melbourne, Brisbane, Perth and Adelaide on the 24 August 2012 to celebrate three years of DAB+ being on air. The event saw the highly competitive commercial sector broadcasting side by side with their commercial counterparts and the public service broadcasters from 5:00 am to 9:00 am.
Toyota promotion to celebrate DAB+
Toyota, the first local car manufacturer to feature DAB+ digital radio as standard in selected locally built vehicles gave away five of what are now Australia’s best sounding cars on the morning of the event. One winner in each state picked from a Camry Atara SL, Camry hybrid HL or an Aurion V6 Presara.
WorldDMB Project Office