WorldDAB Eureka

Eureka! Online

Issue 18: Letter from the President

WorldDMB exists to drive the digital radio market forward through its international network of industry experts

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The role of WorldDMB is to inform industry stakeholders about all aspects of digital radio and provide a network of experts that will help drive the development of digital radio. Through collaboration and working with members through committees, events and workshops, a greater understanding of the capabilities of what the DAB family of standards can offer in a multiplatform environment is being understood more widely.

WorldDMB members as a result have invested heavily in the future of the technology. They are aware of its full market potential in terms of realising revenue and also what it can offer the consumer. Consequently, today we see a digital radio revolution. Digital radio now comes as standard in almost all leading high street electrical brands such as Sony, Pure, Panasonic, Samsung and many more. It is also available in devices that come in all shapes and sizes from prices as low as 20 Euro. We can expect to see this fall to 15 Euro by 2015.

WorldDMB has also successfully managed to work with the automotive sector, making progressive inroads into this fundamentally important industry. Without the automotive industry being fully on board, the implementation of digital radio would be near impossible. however this is no longer of major concern, since we now see that digital radio comes as standard line fit or as optional in virtually all car brands. In addition we have also seen an increase in the number of aftermarket adapters available on the high street which will address the issue of getting digital radio in car for older models already on the road.

The widespread adoption of the DAB family of standards in car is reinforced by the growing number of car manufacturers who are joining WorldDMB. Daimler AG, the manufacturer of Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans join the already existing WorldDMB automotive manufacturers, AUDI AG, BMW AG, Hyundai Motor Europe Technical Centre Gmbh and Mitsubishi Electric Automotive Europe BV.

WorldDMB have the technical and business expertise to drive the digital radio industry forward at all levels. We are able to provide information on successfully applied business models, ideas for new content and programming, technical expertise on network rollout and demonstrations and advice on how to implement and utilise the many features offered by the DAB family of standards.

Jørn Jensen
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Eureka! Online is the WorldDAB newsletter, published regulary and distributed to over 4000 global key players from the radio broadcasting industry. Its readership also includes governments, country regulators, policy makers and the automotive industry.

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