Up to now most radios on the European market have, with a few exceptions, been rather old-fashioned. They have offered audio, a line of text and not much more. Absent were the possibilities for advanced functionalities that enable greater interaction with media savvy consumers through visuals and interactivity.
IDAG (International DMB Advancement Group), an organisation for broadcasters and DMB/ DAB+ licence holders, has worked closely with Samsung to change this.
The world’s leading global electronics consumer brand has just launched a device that does enable broadcasters to have greater communication channels with its listeners. The device, Samsung Galaxy 5.0 Wi-Fi combines DAB/DAB+ and DMB with the internet and supports TPEG.
An API ties together broadcasting and IP effectively
Samsung and IDAG have also importantly worked on an API (Application Protocol Interface) that enables developers to create apps that that will tie together broadcasting and the internet effectively on the new Samsung Galaxy 5.0 Wi-Fi gadget. It is powered by Android, is Google approved and is the first tablet device of its kind that enables broadcasting and the internet to be combined in the same app.
Established data services such as Slideshow, DLS, DL+, Broadcast Websites, EPG and journaline all come to life in the first app that has been developed for the device by Syngenio of Germany, as does integration with Facebook and Twitter. The listeners can by the touch of the screen share information on which radio station they are listening to, which track is playing or even share the slide that is currently showing. This integration opens up for radio programs to easier enable and integrate comments and discussions. An app for instant traffic information via TPEG is also being developed.
Play around with the possibilities
Not ground-breaking? Well, these are obvious examples. Any other internet service that you can think of may be added on a layer “on top” of the broadcast. Expect to see betting, gambling, touch screen shopping, personal coupons with ads and much more soon on a tablet near you. The radio industry, especially commercial broadcasters, should take the opportunity to play around with and add to the possibilities of what digital radio can do in a multiplatform future to benefit the consumer and keep radio relevant in a digital age.
CEO of NMTV (Norwegian Mobile TV Corporation)
President of IDAG (International DMB Advancement Group)