Digital radio platform listening stands at 31.3% of radio listening hours (RAJAR Q3 2012) – up 6% year on year.
Today, digital radio already has wide coverage: 94% of the population is predicted to receive BBC national stations on digital, 85% can N receive commercial national stations and around 66% of the population is predicted to receive local and regional stations on digital.
The Memorandum of Understanding on Local DAB funding established a two phase plan for the launch of 13 new local DAB multiplexes.
These new local multiplexes will bring 7.5 million people into local DAB coverage for the first time. The first phase involves the launch of 7 new local multiplexes by the end of 2013 while the second phase covers the later launch of 6 further new local multiplexes in accordance with the switchover implementation plan.
– DAB maintains its strong growth as the dominant digital platform representing 20.4% of all radio listening hours, up from 18% in Q3 2011.
– on a weekly basis, DAB now reaches 15.3 million UK adults, up 10% from 13.9 million in Q3 2011. DAB listening hours have reached a record 209 million, up 8% year on year, representing 65.2% of all digital listening hours.
– 42% of the population now has a DAB digital radio set, up from 39.4% in Q3 2011. This equates to 22 million adults now having a DAB digital radio, up 7% year on year. Latest Q3 GfK digital radio sales data released today shows that digital radio sales were up 10.6% in the quarter to september 2012.
– 33.3% of new cars currently have DAB included as standard. (CAP/sMMT Q4 2012) covers the later launch of 6 further new local multiplexes in accordance with the switchover implementation plan.
Services on Air
There are two regular national multiplexes (one BBC and one national commercial), 10 regular regional multiplexes and 38 regular local multiplexes on air.
Latest Q3 GfK digital radio sales data released shows that digital radio sales were up 10.6% in the quarter to September 2012. 33.3% of new cars currently have DAB included as standard.
There are hundreds of digital radio products on the market in the UK being sold through a large number of high street and online retailers as well as most of the big electrical chains. The lowest cost receivers are sold at under GBP20, with well-known brands from GBP25.
A variety of digital radios can be viewed at http://www.getdigitalradio.com/digital-radios
WorldDMB Project Office