WorldDMB brought together high profile speakers from the broadcasting industry for a panel discussion ‘Digital Radio the Forgotten Connection’ at Telematics Update conference, Munich, Germany on 30 October 2012.
The panel, moderated by Laurence Harrison, Director of Technology and Marketing Development at Digital Radio UK, included Mark Friend, BBC Controller for Multiplatform and Interactive, Dr. Ralf Hinz, RD/RTF, system Functions and Features from Daimler AG, Helmut Bauer, strategic Digital Radio Analyst and Adam Bowie, head of strategy and Planning at Absolute Radio. speakers discussed the importance radio continues to play in everyday life and especially for drivers. A poll of the audience revealed that 80% continue to listen to the radio every day whilst driving.
The panel considered the recent announcement by the European Broadcasting Union of a “Euro-chip” ensuring the interoperability of all new digital radio receivers in European countries where broadcasters are using DAB, DAB+ or DMB, and/or analogue AM and FM and Ralf Hinz from Daimler expressed the wish for alignment of radio standards worldwide. Mark Friend, BBC, advised “Common standards are needed in broadcasting and in-car so that the focus and money can be spent on innovation and developing in-car media” he continued ‘Broadcast and IP can work together and there is a vision being built on how this will be done’. The panel called for greater co-operation between broadcasters and the automotive industry and concluded that radio is still an important connection in the car with digital radio offering opportunities and innovative ways to connect with the driver.
Presentations from WorldDMB session are available on the Member’s Area of the WorldDMB website.
WorldDMB Project Office