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Eureka! Online

Issue 19: Economics of broadcasting via the DAB family of standards

iStock_000012857392SmallThe move to digital radio is greatly impacted on by the economics of broadcasting. When selecting which broadcasting  system to upgrade to, decision makers will factor in issues such as the long term economic benefits of switching. They  will review which broadcasting system is the most cost effective and efficient for network distribution and population  coverage. They will also take into account other factors such as the freeing up of spectrum that could be auctioned off  to generate additional revenue. The other vitally important factor is to ensure that consumers have access to affordable  receivers that can be used for tuning into the new services put on air.

Today over 40 countries across Europe and Asia Pacific have seen the economic benefit of upgrading to the DAB  family of standards. The work and research undertaken by each of these countries has enabled the international digital  radio industry to understand why they have opted for these standards and why other countries continue to follow suit.  The broadcasting industry is fortunate as it has many case studies from which to choose and learn from. All markets are unique in terms of population, coverage and service requirements but having reference points when starting the  process of upgrading from analogue to digital radio is of great help, especially to those countries looking to upgrade  their own broadcasting systems.

WorldDMB Project Office

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