Key focus areas for the Project Office in 2012
The focus in the coming months will be on several key areas:
– Disseminating the research of the Business Case Scenarios Report
– Growth of WorldDMB membership and increased support of existing member needs
– Increased activities in key markets through tailored events and workshops
WorldDMB realises that our members are the most important assets in driving the global growth and adoption of the DAB family of standards. As a result, the Project Office have brought on board a new part-time Membership Manager, Rebecca Keene, who will be in touch with our members directly and will act as the main point of contact for all existing and new membership enquiries. The Project Office also understands that the prospect of switching to a digital platform can be daunting as it is undeniably a complex process. In my role as Project Director it is vital that WorldDMB identifies where this support can be provided to ensure all those seeking to migrate to a digital platform are fully informed of all the issues involved in the process. A series of workshops and events during the year will demonstrate how best to implement and utilise digital radio as a successful medium, and how to generate new forms of revenue while saving millions in broadcasting costs.
The commissioned Business Case Scenarios Report is the start of a much greater drive by the Project Office to meet the needs of the wider digital radio industry. Our members and the industry should expect to see much more of the same coming out of the WorldDMB Project Office in the near future.
Rebecca Keene joins WorldDMB New Membership Manager joins the WorldDMB Project Office
Born and raised in Southern California, Rebecca Keene obtained her Bachelor’s degree at the University of California Santa Barbara before moving to the UK to complete a Masters degree in Marketing & Innovation. She has worked in the radio industry for over three years at RadioCentre, the UK’s trade body for commercial radio. She looks forward to developing a close working relationship with each of WorldDMB’s members and to improving the membership experience as a facilitator and go-to person. She will be particularly focused on attracting new members to WorldDMB.
WorldDMB Project Office