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Eureka! Online

Asia Pacific Update (Issue 21)

IMG_9965DAB+ transmission demonstration workshops continue to be a focus of activity in the Asia Pacific region.

DAB+ Technology Workshop and Transmission demonstration

The three day DAB+ Technology Workshop and Transmission Demonstration in Hanoi, Vietnam was jointly organised by WorldDMB and Voice of Vietnam (VOV) and was supported by the Asia-Pacific Broadcasting Union (ABU).

The workshop was organised in the lead up to the leading broadcasting conference in the region, Radio Asia, and was attended by more than 100 delegates from Vietnam, Thailand, Malaysia, Hong Kong and Macau, reflecting the ongoing interest in the DAB+ standard in the Asia Pacific.

WorldDMB Asia Pacific Committee Chair, Joan Warner, who spoke at the workshop, said “WorldDMB offers broadcasters information on all aspects of the switch from analogue to digital. These workshops and demonstrations have been highly successful in providing broadcasters in their own market, the opportunity to see first hand the benefits of DAB+. It provides invaluable information for the planning of a DAB+ rollout.”

Showcasing DAB+ equipment and expertise from Australia, Hong Kong and Europe where digital radio is on air, delegates were the first to hear and see VOV radio stations live on air in DAB+. Delegates gained firsthand knowledge of the transmission equipment and experienced the digital quality audio and new text and slideshow features on a wide range of receivers.

A highlight of the workshop was a live drive test demonstration which was conducted in vehicles on the busy streets of Hanoi. It showed even a low powered demonstration can reach significant audiences. Results from the drive test were presented and advice was provided on network planning, content development and the structural and regulatory considerations which will be needed when Vietnam plans the roll out of permanent high powered digital radio services.

IMG_6510Vietnam is well advanced in the digitisation of its broadcast systems and this workshop will advance the planning for digital radio services.

Ms Warner, said: “For Vietnam, DAB+ offers the opportunity for key broadcasters like VOV to offer more educational and cultural diversity.”

Voice of Vietnam invited WorldDMB to conduct the workshop for senior management and regulatory personnel as well as broadcast engineers following similar events conducted recently in Bangkok and Jakarta.

After a very productive workshop and drive test, the recommendations from the workshop were:

  • Choose powerful spectrum efficient technology – DAB+
  • Start now
  • Broadcasters keep analogue spectrum
  • Broadcasters own the spectrum licence
  • Broadcasters have first right to own and operate transmission infrastructure
  • National Staged Project
  • Planning for high power and indoor coverage
  • New content and affordable receivers
  • Marketing Strategy to inform listeners

Following the workshop, CRA were joint principal sponsor with WorldDMB of the 2013 Radio Asia conference. This sponsorship followed on from a very successful workshop in South Africa, where more than 200 radio industry representatives came together to discuss plans for a high powered DAB+ trial transmission by the end of 2013.

Radio Asia 2013
The focus of Radio Asia this year was Radio and Social Media: Where to Next. Joan Warner, Chair of the WorldDM Asia Pacific Committee, presented the keynote presentation and talked about radio’s place in the world.

Ms Warner highlighted in her opening remarks that radio was not out of date but up to date. But could no longer rely purely on analogue as it limited radio’s ability to innovate. She reminded delegates that while radio broadcasters have to adapt to change and integrate social media and all forms of new technology into the radio business, online streaming cannnot replicate or replace the reach of free to air – one to many broadcast radio.

Ms Warner said: “The internet is another way to engage with radio listeners. The internet, like Facebook, Twitter, You Tube, Tumblr and Instagram have become part of listener’s lives, radio must see them not as competitors but as opportunities to further broaden content distribution and encourage audience engagement.”

There was great interest at Radio Asia in the screen based radios and the extra features offered by digital radio. Countries in the Asia Pacific were impressed with the range of and price of receivers available and because of the high mobile phone penetration in the region, they were looking forward to the integration of digital radio into mobile phones.

Other countries in the region interested in hosting a DAB+ Technology and Transmission Workshop should contact WorldDMB Asia Pacific Chair, Ms Joan Warner on joan.warner@commercialradio.com.au .

Joan Warner
Chief Executive Officer, Commercial Radio Australia
Chairperson of the WorldDMB Asia Pacific Committee

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This entry was posted on September 5, 2013 by in Asia Pacific, Benefits of Digital Radio, Digital Radio Rollout, Events.

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