Podcast: DAB and creating new content
Sam Bonham speaks to Ash Elford from Angel Radio, Christo Grozev from Radio NewCo and Paul Sylvester from Absolute Radio on how DAB gives broadcasters room to create new content and target new audiences.
The trio look how they have used DAB to reach new audiences, the challenge of trying something new and the importance of quality content.
The podcast was recorded after Session 4 at the General Assembly which explored how broadcasters can tap into new audiences and new markets using digital radio. A key benefit of DAB over FM is the space to create innovative new content, which has been highlightedby both broadcasters and the automotive industry as something which “sells” digital radio to listeners. This session presented success stories with regard to content creation and innovation from DAB markets around the world from both commercial and public broadcasters.
Latest News
- Pure's new Siesta S6 radio looks muy bien July 26, 2017
- Pure's Siesta S6 wants to slink its way onto your bedside table July 26, 2017
- SCA Backed Kinderling digital radio to pilot childcare centre show July 26, 2017
- SCA's Kinderling Partners With G8 Education For New Program July 26, 2017
- WorldDAB to hold General Assembly in Paris July 26, 2017
