In Munich last month, speakers from automotive manufacturers, regulators and the broadcast industry gathered to discuss the widespread adoption of DAB radio in the car.
Across Europe there is a growing recognition by national and European policymakers, media regulators and public and commercial broadcasters that DAB digital radio is the future core platform for radio.
The message from all speakers was that it’s more important than ever for the automotive industry to fully embrace DAB radio, ensuring cars have both FM and digital radio capabilities to deliver the best experience for drivers across the continent.
At the event, new research into the user experience of in-car digital radio was announced by the WorldDAB Automotive User Experience Group. The research asked consumers how easy it is to find and start the DAB radio and search for stations, along with their understanding of DAB terminology and services. The press release can be found here.
Keynote speakers in Munich included;