Darren Willsher, WorldDAB
Next month WorldDAB will once again be producing the only digital radio focussed session at IBC. The ‘Advances in Technology’ session is free to attend for all IBC delegates, and takes place on Monday September 18 from 10:00-11:30 in room E102. This year the agenda looks at progress on Norway’s ongoing switch from FM to DAB+, the evolving business case for DAB+ for broadcasters, DAB+ for data and EU legislation on receivers.
WorldDAB will also be exhibiting on stand F27 in Hall 10 where we’ll be giving away a brand-new DAB+ radio each day. We’ll be showing visitors the wide range of DAB digital radio receivers available, the global rollout status of DAB, the opportunities that DAB offers for broadcasters and pointing them towards our member organisations also exhibiting at the show.
A busy year for digital radio
The biggest story from the last 12 months has been Norway making history as the first country to start digital radio switchover, with the process due to complete by the end of 2017. In Monday’s session we’ll be hearing from public (NRK) and commercial broadcasters (P4/MTG) on progress so far and how listeners are reacting.
It’s also been a busy year for new markets and we’ve seen interest from new countries around the world, particularly Arab States and in Asia Pacific. IBC is a great opportunity for us to meet with stakeholders from emerging markets as well as those now preparing to launch DAB+.
Radio in the car
A significant part of the DSO process has been upgrading cars already on the road and ensuring new models are fitted with DAB+ as standard. In Norway 98% of new cars come with digital radio as standard, with the UK close behind on 87%. But what about the evolution of the car radio?
At the start of the summer it was announced that the new Audi A8 is the first car to come fitted with hybrid radio, with dashboards including more connectivity and entertainment than ever before. Against this backdrop, we’ll be hearing from Radioplayer and DTS to talk about how radio can keep its place in the connected dashboard.
Radio in the home
The Amazon Echo arrived in the UK just after IBC last year, and voice-control has been a big talking point at industry events ever since. This year Graham Dixon from the EBU will be looking at the convergence of broadcast radio and IP, bringing the best of both worlds to offer more to listeners.
We’ll also be hearing from Graham’s colleague Marcello Lombardo, who will be presenting the results of his work comparing the cost of delivering radio over IP compared with both FM and DAB. The DAB or IP question comes up a lot, so it’s important for broadcasters and governments to fully research both sides of the equation and understand the role that both can play.
IBC is the biggest event for the broadcast industry and we’re looking forward to catching up with our members and establishing plenty of new contacts. To book a meeting or find out more about our presence at IBC this year and the Advances in Technology session, visit our website.