At IFA this year, digital radio was everywhere.
More manufacturers than last year were showing DAB+ products and the German ‘Digitalradiotag’ session went from a half day to a full programme – with record attendance.
The 2017 Digitisation report was published, providing the results of surveys commissioned by die medienanstaltn (media regulators) on DAB+ listening and ownership in Germany, which found more people are listening to digital radio and FM is showing a small decline compared to last year.
Since the last survey in 2016, one million more households listen to DAB+ radio and 1.7 million more devices were sold. In total, six million households (15%) have at least one DAB+ radio with 10 million radios now in the hands of consumers. The full report is available to download in English and German from die medienanstalten.
Out in the halls, WorldDAB visited some of the manufacturers at the show and an overview of the receivers on show can be viewed here:
The recently launched German DAB+ branding featured largely throughout the show and was very prominent on the ARD stand, which had a significant area dedicated to DAB+ that included a demonstration of TPEG in a mock car dashboard. Overall DAB+ was much more prominent at IFA compared to 2016, with more manufacturers showing more DAB+ products and DAB+ branding given much more space.
The results presented in Monday’s ‘Digitalradiotag’ showed that digital radio continues to make impressive progress in Germany and it will be good to see the long-term impact of this summer’s marking campaign. To take a line from the report, as Adrian Gerlitsch concludes in his analysis of the digitisation of radio, “DAB+ is here to stay.”