Patrick Hannon, President, WorldDAB
Next month (7-8 November) the WorldDAB General Assembly takes place in Paris, bringing together over 200 delegates from across the industry to discuss the future of digital radio.
There are three key themes to this year’s event:
DAB+ adoption across Europe and around the world is going from strength to strength, driven by strong political commitment, the launch of new services, increased coverage and investment in consumer marketing. Speakers from several markets will highlight this progress and we will also be looking at measures which could help accelerate these developments.
The big news this year has been the FM switch-off in Norway. In Paris, we’ll be hearing from the Norwegian regulator, broadcasters and those who have been working hard over the past year to help people switch to DAB+. While it will be next year before we fully understand the implications of switching off FM services, the lessons and results so far will be of great interest to countries on their own path to switchover.
By next year’s General Assembly, we hope to have welcomed France as a fully active member of the DAB digital radio family, with the development of its digital radio plans now at a critical stage and new services imminent in Lille, Lyon and Strasbourg. We will have a session focused on DAB+ in France with updates from the regulator and broadcasters.
We’ll also be exploring the latest on the business case for DAB, hearing directly from broadcasters on the opportunities that have allowed them to grow audiences and revenues by extending brands and targeting new audiences.
The consumer is at the centre of digital radio and we will be looking at the consumer’s journey with DAB – from developing the listener’s awareness and buying a DAB radio, through to finding new stations at home and in the car.
Finally, the programme will look to the future for DAB+ around the world. What markets are next to roll out DAB+ services and how can radio continue to innovate to keep its prominent place at home and, equally as importantly, in the automotive dashboard.
The largest event for the industry, the WorldDAB General Assembly 2017 offers a unique opportunity to reach the whole digital radio ecosystem, from broadcasters to regulators, government ministers, automotive OEMs, manufacturers and technology providers. To register visit the WorldDAB website.