Earlier this year, the EBU carried out research into the cost of delivering radio over mobile broadband, compared with FM and DAB/DAB+.
The conclusions were clear in that, while mobile distribution can serve a purpose for radio distribution in limited circumstances, it cannot compete with DAB when it comes to cost.
Read the full report here.
The report also covered the cost of listening – finding that the real cost of listening to a minute of radio over mobile was found to be seven times that of listening via broadcast. If radio were to be delivered only by mobile, the cost would be much higher again.
The research was carried out by Marcello Lombardo and we spoke to him at this year’s IBC to find out why they chose to research this topic, and why mobile can’t compete with broadcast for the delivery of radio.
To find out more on the challenge of delivering radio over mobile:
Marcello will be speaking at this year’s WorldDAB General Assembly on the future of radio. View the full programme and register here.