Hans Petter Danielsen, CTO of P4 Radio Hele Norge AS, discusses the benefits of joining WorldDAB and why other commercial broadcasters should get involved.
How long have you been involved in WorldDAB?
I have been involved, on behalf of P4, since 1995.
Why did you join?
P4 decided shortly after having started national FM transmission in 1993 that we wanted to take part in developing digital radio.
Why should commercial broadcasters join WorldDAB?
Good cooperation between all players in broadcasting is essential to succeed with digitalisation. WorldDAB is an important player in providing the standards to make sure content and services are provided in an harmonised way, to ensure the largest possible market for receivers. Being a commercial broadcaster you can participate in this work with important input from your part of the business.
What do you see as to what the main benefits are of being a member?
Access to knowledge through documentation and meeting people from other markets and other parts of the business with the same goals, sharing best practices, discussing regulatory ideas, business models and more with them. Plus getting to know a lot of nice radio people.
What do you see as a particularly exciting area of development for digital radio in the next year?
The DSO in Norway and converting analogue listeners to digital is in good progress with large numbers listening to new digital only channels. The most important development for next year is to convert remaining analogue listeners to digital. At the same time, the development in other, larger markets is very important end exciting.
Hans Petter Danielsen is the CTO of P4 Radio Hele Norge AS and is central in P4 Radio’s work following the development of digital radio and DAB in Norway. Danielsen has represented P4 in WorldDAB since 1995 and is a Digitalradio Norge AS Board Member.