WorldDAB Automotive 2018: DAB+ adoption and marketing

Darren Willsher, WorldDAB   

With just a week to go until WorldDAB Automotive 2018, two key themes feature in the programme: how to improve the number of cars sold with DAB+ as standard, and how broadcasters are marketing in-car digital radio to the driver.

At our General Assembly in Paris last November, we interviewed three industry experts on their work in getting cars converted to digital – Robbert van den Heuvel from Fiat Chrysler Automobiles (FCA), Laurence Harrison from Digital Radio UK and Joost Kaesemans from FEBIAC (the federation of the Automobile and Cycle Industry in Belgium and Luxembourg). The discussion gave interesting insight into the existing levels of DAB+ adoption, and how vehicle manufacturers and national DAB+ promotional organisations are working together to drive up adoption.

Listen to the full interview here.

We looked also at how digital radio is being marketed to drivers around the world. People love radio and they love listening on the move, with research showing that radio is one of the features people wouldn’t be willing to give up in their car. We’ve seen that many of the marketing campaigns focus on the benefits of digital radio in the car and how easy it is to upgrade an analogue car radio to digital.

Watch how broadcasters across Europe are promoting in-car DAB listening to the driver – countries covered include Austria, Belgium, Denmark, Germany, Italy, the Netherlands, Norway, the UK and Switzerland.


At WorldDAB Automotive 2018, taking place in Munich on 15 May, we’ll hear from speakers on both these topics, as well as an update on the work being carried out by the WorldDAB Automotive Working Group to improve in-car DAB+ performance and the user-experience, the latest developments in hybrid radio and how the radio industry is helping convert cars already on the road.

There are still some places available so it’s not too late to register – secure your place here.

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This entry was posted on May 7, 2018 by in WorldDAB Project Office.

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WorldDAB is the global forum for digital radio, facilitating the adoption and implementation of digital broadcast radio based on DAB, DAB+. Its membership includes public and commercial broadcasters, network providers, receiver, chip and car manufacturers.

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