Digitisation Report 2018 confirms growth for German DAB+ in key markets, access, reach, sales plus market increase against other platforms
At IFA 2018 there was very strong interest in digital radio from the German radio community as well as a very high level of participation at the Digital Radio Day (Digitalradiotag). The significance of digital radio was underlined by the active participation of a German Government Minister. Heike Raab, the Secretary of State for Digital & Media, gave the keynote and took part in the first of two panel discussions at Digitalradiotag. A fellow panel member, Stefan Raue, director of Deutschlandradio declared “The future of radio is digital”.
The optimism expressed at IFA is supported by very positive statistics – based on studies of listening and ownership in Germany – announced in The Digitisation Report 2018. The report is a joint study by German media companies (die medienanstalten) and we have drawn out some of the key findings below.
The report confirms growth for German DAB+ in key markets, access, reach, sales plus market increase against other platforms.
DAB+ shows an increase of 15 percent, even ahead of Internet radio, compared to the previous year, while cable and satellite lose 22 and 11 percent.
DAB+ was also shown to experience the strongest growth as the preferred reception route ahead of internet radio, increasing by 15.2%
While sales of FM radios have been declining for years, record growth was also reported for sales of DAB+ devices. The total numbers are close to 12 million, an absolute increase of 2 million year-on-year (an increase of 19 per cent from last year).
Additionally, almost every second new car (40 percent) rolls off the line with DAB+ radio
12.72 million Germans to have access to DAB+, which is 1.8 million more than in 2017.
Household: If we look at the figures in more depth for each home, there is now at least one DAB+ device in almost 7 million German households – nearly 1 million units more than the year before. The proportion of people in households with access to at least one DAB+ device will increase from 15.7 in 2017 to 18.1 percent in 2018. In this segment, DAB+ will increase 15.2 percent, putting it at the forefront of growth over other reception routes. Household penetration of DAB+ radios will increase from 15.1 percent in 2017 to 17 percent in 2018, an increase of 13 percent. This means that DAB+ is growing faster than IP radio in this segment as well.
Automobile: Away from the household and on the road, every tenth registered car has a DAB+ radio installed, and the number continues to rise with the (40%) of new cars line-fitted with DAB+. The number of car radios with DAB+ reception grew by about 700,000 from 3.7 last year to 4.41 million in 2018. One third of all DAB+ radios are now installed in the car.
Consumer behavior: Meanwhile, the report found that penetration of DAB+ was increasing across Germany, there were regional differences. Take-up was highest where a wider range of programmes available to listeners – as well as good network coverage and supported by a good political framework. States like Bavaria or Saxony, with a wide array or regional programming, showed 22.3% and 22% of homes owning a DAB+ capable device, around 5 percent more than the average across Germany.
The joint study included the participation of ARD, Deutschlandradio and Media Broadcast.